GEO and AI visibility guides
Practical, no-hype guides to being found and described correctly by AI models.
See a sample AI Visibility Report
Scores for ChatGPT, Claude and Gemini, knowledge gaps and recommendations, for a fictional business.
What is llms.txt? A plain-English guide for business websites
llms.txt is a proposed plain-text file that tells AI models what your business is. Learn what it contains, how to write one, and what it can and cannot do.
How to allow ChatGPT, Claude, Gemini and Perplexity crawlers in robots.txt
The AI crawler user-agents to know (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended) and a robots.txt template that keeps your site visible to AI search.
What is an AI Visibility Report? What it measures and how it works
An AI Visibility Report compares what ChatGPT, Claude and Gemini say about your business with the facts on your own website, and lists the gaps. Here is how it works.
How to read your AI visibility score
What the per-model scores, match states and knowledge gaps in an AI visibility report mean, and which gaps to fix first.
How AI models decide which businesses to recommend
What influences whether ChatGPT, Claude, Gemini or Perplexity names your business: training data, live web retrieval and third-party mentions, explained without hype.
How to fix what AI gets wrong about your business
A practical process for closing knowledge gaps: find the missing or wrong facts in AI answers, trace them to their sources and publish clear corrections.
AI visibility for local businesses vs. SaaS companies
Local businesses and software companies need different things to be recommended by AI. Here is what to prioritise for each.
GEO vs SEO: what is Generative Engine Optimization?
GEO (Generative Engine Optimization) is making your business findable and correctly described in AI answers. See how it differs from SEO and what to do first.
Does ChatGPT know my business? How to check and fix it
How to test what ChatGPT, Claude and Gemini say about your business, why they get it wrong, and how to correct the facts they rely on.